On Tuesday, designer Tory Burch officially launched her high-end accessory collection for the Fitbit Flex, giving the popular fitness tracker a little bump in the fashion department while bringing a style refresh to what has been typically deemed an unattractive wearable market. The collection’s debut comes seven months after the partnership announcement back at CES 2014.
Not all wearables are as fashion-forward as we’d like them to be, a problem which this partnership hopes to solve. In order to add some chicness to the band — giving it a bit more pizazz than something you’d only wear to the gym — Tory Burch worked with the company to develop four accessories that house the Fitbit’s core, which pops out of the wristband. The core is where the device is embedded with sensors that track activity, sleep cycle and other daily functions. The collection includes silicon bracelets that feature Tory Burch’s signature colors and prints, as well as a metal bracelet and pendant.
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