And the Bend Your Mind XSense Design Contest winners are…

Back in December 2013, Atmel kicked off its global Bend Your Mind XSense Design Contest, where 
participants ranging from students to fashionistas were encouraged to stretch their imagination by submitting drawings unique designs utilizing Atmel’s flexible XSense touch sensor. Four winners — two first place and two second place — were ultimately selected by Atmel judges, based on originality, creativity and uniqueness of the designs, with winners receiving cash rewards.

Contest winners included:

  • Technical Grand Prize Winner: Joseph Malkom, NewGen
  • Technical Runner Up:  Andi Hidayatullah, Wrist Curved Tablet 
  • Creative Grand Prize Winner: Raghu Vamsi, Touchscreen ID Card 
  • Creative Runner Up: Arun Magesh, Rollable Laptops

“The devices and technological use cases seen in the ‘Bend Your Mind XSense Design Contest’ is yet a glimpse into the innovation and creativity that we see in today’s market,” explained Sander Arts, Atmel’s VP of Marketing. “Atmel congratulates all of the contestants and is thrilled to see such imaginative uses for XSense technology. With XSense’s flexibility and high-performance capabilities, the future of innovation is bright when creative minds have the technology to turn vision into reality.”

Joseph Malkom 

“Using the XSense touch sensor, this design can be used in the medical world. I got this inspiration after my grandmother had a small needle stuck in her foot and the doctor used three different xrays wrapped around her leg in order to pinpoint the exact location of the needle in her foot. However, by using this screen, doctors can have a 3D view of bones, veins and nerves, and can pinpoint exact locations of injuries. Moreover, by being able to change the view from bones to veins and nerves, they can prevent creating serious injuries, like accidentally cutting into a major vein. By using fiduciary markers, physicians can pinpoint the exact location of an object even if the patient changes their position. As there is a metal stand at the bottom supporting the flexible screen, the PCB can reside inside there.”


Andi Hidayatullah

“The idea of this design is to make a “wrist curved tablet” using combination of XSense and flexible OLED display as a curved touchscreen… It can be used by people in their jobs or activities while it’s not necessary to stop what they are doing or unable to take care the device.”


Raghu Vamsi 

“My idea is to provide some additional features to an ID card.”


Atmel XSense is a revolutionary, highly flexible film-based touch sensor that enables a new generation of smartphones and tablets, and extends touch capabilities into a wide array of new consumer and industrial products. Optimal for a broad range of touchscreen products, XSense enables thinner, lighter and faster touch products. XSense creates flawless touch performance, enhanced noise immunity, low sheet resistance and low-power consumption allowing designers to turn unique touch-based concepts into functional designs at lower total system costs compared to current market alternatives.

Interested in learning more about Atmel’s XSense? You can check out our Bits & Pieces article archive on the subject here.

1 thought on “And the Bend Your Mind XSense Design Contest winners are…

  1. Pingback: 4 in 10 smartphones will have flexible displays by 2018 | Bits & Pieces from the Embedded Design World

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