Video: Atmel @ Embedded World (Day 0)



Atmel is at Embedded World 2014 in Nuremberg Germany, where the company has launched a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT).

Some of the new products, along with interactive demos, will be showcased on Days 1-3 of the show at the official Atmel booth located in Hall 4A / #4A-220. Exhibits and demos include:

  • Capacitive touch capability with Atmel’s QTouch technologies – Highlights various home appliances to demonstrate conductive immunity and moisture tolerance, along with an Xplained Pro board and capacitive touch extension board.
  • New ARM MCU solutions – A SAM4E data logger with signal processing based on Atmel’s ARM Cortex-M4 MCUs and a SAM D20 global positioning system tracker based on Atmel’s ARM Cortex-M0+ MCUs.
  • SAM A5 MPU applications – A new SAMA5D3 Xplained board, a low-cost ARM Cortex A5 processor kit, a smart thermostat, a home automation and smart fridge demo with a 7” capacitive touch panel.
  • 

Atmel’s Wi-Fi connectivity solutions – A Turtle Beach i60 headset and Roku 3 box used on a Vizio M-Series flat panel on display.
  • Atmel SmartConnect Integrates the company’s Wi-Fi technology with a Cortex M0+ core.
  • 
The new SAMR21 family of wireless MCUs (supported by the new SAMR21 Xplained PRO evaluation kits).
  • ZigBee and open-source 6LoWPAN solutions with cloud services.

Other notable demos include Ivee Sleek Wi-Fi, a voice-activated assistance for the home that helps manage and control connected devices without hands; a finger print, voice-search, secure Bluetooth / USB drive that displays passwords; a tiny automatic camera and app that boasts a searchable and shareable photographic memory and a 5mm x 5mm Cortex-A5 System on Module card. 

A polyphase smart e-metering board based on a dual ARM Cortex-M4 core system-on-chip with an integrated metrology AFE will also be on display in the booth.

Along with the new Atmel Studio 6.2 and Atmel-ICE, we will be demoing our latest integrated development platform and advanced debug probe. We will also be highlighting a new SAMA5D3 Xplained cost-effective kit based on the ARM Cortex-A5 processor MPU, as well as the new Xplained Mini ultra-low cost evaluation kit with an Atmel 8-bit AVR, low pin-count MCU for less than USD $10. 

In addition, we plan on hosting several Arduino board demonstrations based onAtmel MCUs for our Maker community.

And, by popular demand, Atmel will also be showcasing its advanced AvantCar demo, a next-generation automotive center console concept with curved touchscreens that illustrates the combined use of Atmel’s XSensemaXTouchQTouch and 8-bit AVR MCU technologies.

Meanwhile, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07) on Wednesday, February 26. In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. Last, but certainly not least, Atmel will be announcing winners from its AVR Hero Design contest at the show.

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