My pal Andreas over in the microcontroller business group sent me this great video showing the kind of fun non-technical folks can have with Arduino.
My cousin who is a math/physics geek wanted to learn embedded programming and decided to make an fancy gingerbread santa for Christmas using an Arduino. Turns out not only kids but also grownups play with Arduino. ☺
OK, so a math physics guy is not exactly non-technical, but it is safe to say he is not an engineer. That is the great thing about Arduino, it can get you started with some results the same day you start to play with it.