“Atmel has typically focused on the microcontrollers and components inside many consumer devices, a role that puts them squarely in CES territory,” Senese explains.
“They also provide the processor inside most Arduino boards, connecting them closely with the world of making.”
As Senese notes, Atmel MCU Applications Manager Bob Martin is one of the architects of the company’s CES 2014 MakerSpace, which is tastefully decorated with brown pegboard and well-stocked with a plethora of hand tools.
“With a variety of various Arduino-compatible boards, including the environmental sensing Smart Citizen, as well as various build projects like Martin’s obstacle-avoiding Hexbug hack, the area highlights how attractive making has become as a consumer endeavor,” Senese adds.
“Promising new low-cost Arduino-based development boards, as well as a nation-wide education tour for 2014, Atmel is staying firmly connected to Makers.”