Atmel is building the Internet of Things (IoT)

The Internet of Things (IoT) refers to a future world where all types of electronic devices link to each other via the Internet. In 2009, there were 2.5 billion connected devices; most of these were mobile phones, PCs and tablets. By 2020, there will be over 30 billion connected devices of far greater variety.

According to Gartner, 50% of companies expected to help build the rapidly evolving Internet of Things have yet to coalesce. This is precisely why Atmel views the Maker Movement as one of the primary tech incubators for future IoT companies and devices, many of which will undoubtedly use Atmel microcontrollers (MCUs) to power their respective platforms.

MakerBot, which manufactures the Atmel-powered Replicator 3D printer, is a perfect example of a Maker-inspired company that emerged from nothing, yet was recently acquired for approximately $600 million by Stratasys. Adafruit, responsible for designing the Atmel-powered Gemma, Trinket and Flora platforms, is another example of a successful company started by Makers, for Makers. Of course, Atmel is also at the heart of multiple Arduino boards used by millions of Makers, engineers, schools and corporations all over the world.

There is a reason Atmel’s MCUs and MPUs are the silicon of choice for both Makers and industry heavyweights. Simply put, our low power sipping portfolio, which includes WiFi capability and extensive XSense integration options, is optimized for a wide variety of devices, ranging from IoT wearables to more stationary industrial platforms with connected capabilities such as smart grids and home appliance automation. Indeed, an IoT-enabled smart grid equipped with advance sensors offers huge energy savings, helping to create a green and sustainable future by conserving power and reducing water consumption.

Clearly, the age of IoT is already upon us. To be sure, over three-quarters of companies are now actively exploring or using the Internet of Things (IoT), with the vast majority of business leaders believing it will have a meaningful impact on how their companies conduct business. As noted above, the number of “things” predicted to be connected to the Internet by the end of this decade range from a staggering 30 billion to 50 billion.

According to Clint Witchalls, the Internet of Things is a quiet revolution that is steadily taking shape. Businesses across the world are piloting the use of the IoT to improve their internal operations, while preparing a stream of IoT-related products and services. Consumers might not (initially) recognize them as such, but that will not stop them from being launched, as few end users need to know that user-based car insurance, for example, is an IoT-based application.

From our perspective, the IoT represents one of the greatest potential growth markets for semiconductors over the next several years. That is precisely why Atmel remains focused on designing the absolute lowest power sipping products, particularly with regards to microcontrollers (MCUs) which offer maximum performance and meet the requirements of advanced applications. Atmel also offers highly integrated architecture optimized for high-speed connectivity, optimal data bandwidth and rich interface support – making our microcontrollers ideal for powering the smart, connected products at the heart of the IoT.

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About sanderatmel

Sander Arts joined Atmel in September 2012 as Vice President of Corporate Marketing. Mr. Arts brings nearly 15 years of marketing and communications experience in the semiconductor industry. Prior to Atmel, he was Vice President of Marketing and Communications at NXP Semiconductors (formerly Philips Semiconductors). Mr. Arts managed the global internal and external communications programs at Philips Semiconductors prior to the NXP spin-out in 2006. Mr. Arts also developed, implemented and drove the concept of global integrated marketing campaigns, including social media, which resulted in an increase in sales, gross margin and mindshare. He reshaped NXP’s global marketing organization, built sales and credibility with customers and stakeholders across multiple, vertical business segments. Mr. Arts also drove award-winning digital and mobile marketing programs. In 2010, he drove all the marketing activities around NXP’s IPO. Mr. Arts holds a Master’s degree from Radboud Universiteit Nijmegen (The Netherlands). He also holds a certificate in Strategic Marketing Management from the Executive Program at Stanford’s Graduate School of Business. In addition, Mr. Arts is a member of the Dutch Reputation Forum and a member of the executive teaching staff for the Master of Science in Corporate Communications at Rotterdam Business School. He lectures at Stanford’s Graduate School of Business and is a Member of the Advisory Board at Nijmegen University (advises the faculty of Arts) in The Netherlands.

6 thoughts on “Atmel is building the Internet of Things (IoT)

  1. Jules Prast

    In shaping the Internet of Things, which contribution does Atmel make to create a better world for all? In Atmel’s vision, how will the IoT help us develop solutions for global challenges of climate change and sustainable living?

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  2. Pingback: IoT – 26 billion units by 2020 | Bits & Pieces from the Embedded Design World

  3. Pingback: IoT – 26 billion units by 2020 | ytd2525

  4. Atmel Staff

    For Atmel, the Internet of Things (IoT) isn’t just about a refrigerator automatically ordering a container of milk from the local grocery story. Rather, we perceive the IoT as a catalyst for change, one that will allow us to build a better world.

    Indeed, the IoT can help improve health care, both on an enterprise level and for the individual. For example, Atmel MCUs power automated glucose meters, allowing individuals with diabetes to go about their daily business without having to manually monitor, test and alter their blood sugar levels.

    In addition, Atmel’s MCUs are currently in 99% of 3D printers, which can be used to help doctors print replacement bones and one day, perhaps even organs such as the kidney and liver! Plus, Atmel-powered drones are capable of dropping food and supplies is disaster zones after events like an earthquake or severe flooding.
    Agriculture is another area (https://atmelcorporation.wordpress.com/2013/11/18/the-internet-of-things-stalk-by-stalk/) which can benefit from smart energy monitoring provided by Atmel MCUs.

    As we look to the future, Atmel silicon is ready for integration in a new generation of smart, autonomous vehicles that will help make our roads safer.

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  5. Pingback: The Internet of Things is developing a head of steam | Bits & Pieces from the Embedded Design World

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