MCU maestro talks ARM and Atmel’s SAM D20

Atmel Sr. Product Marketing Manager Andreas Eieland (@AndreasMCUguy) recently sat down with ARM’s Andrew Frame to discuss the recently launched SAM D20 family of products.

As Eieland notes, the first ARM Cortex-M0+ powered lineup from Atmel is the general purpose SAM D20 family – ranging all the way from 32 pin devices with 16KB of embedded Flash to 64 pin 256KB devices.

“We have learnt a lot about microcontrollers (MCUs) since Atmel launched the first 8051 micro in 1995 and the first AVR in 1996,” Eieland explained. “A lot of this know-how is included in the new SAM D20 family: from simple things that make the devices easy to develop with like making the devices pin and code compatible, to more advanced system integration technologies.”

According to Eieland, there are a number of reasons why Atmel decided to move forward and bring a Cortex-M0+ based family to the market.

“First of all, we are a dedicated ARM partner and already have Cortex-M3, Cortex-M4 and Cortex-A5 products available, as well as products based on the ARM9 and ARM7 cores, so ensuring a complete ARM portfolio for our customers by extending the product offering downwards with a Cortex-M0+ was a natural thing to do,” he said.

“Secondly, the Cortex-M0+  market space is growing and we want to make sure that those developers who need more computational power than what you find in an 8 or 16-bit solution can find a product fit with Atmel. And last, but certainly not least, we are confident that mixing our AVR knowledge with an industry standard core allows us to bring a really good, unique and easy to use product to the market.”

The full text of the latest ARM-Atmel interview can be read here.

3 thoughts on “MCU maestro talks ARM and Atmel’s SAM D20

  1. Pingback: SAM D20 hits EDN’s Hot 100 list | Bits & Pieces from the Embedded Design World

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